Launch Support & Website Development For a Private Medical Practice in Blacksburg, Virginia

PARTNER: DRYSDALE EYE CARE

We originally designed the website for Drysdale Eye Center, and later supported the full rebrand to Drysdale Eye Care—including a new logo, updated online presence, and launch support. The redesigned site improved patient experience with HIPAA-compliant forms, simplified check-ins, and allowed the practice to take on more patients efficiently. We also handled updates across Google Places, BBB, and social media platforms to ensure a seamless brand transition.

SERVICES

– Launchpad Support for Rebrand Transition
– Logo Development
– Squarespace Website Design & Development
– HIPAA-Compliant Form Management
– Contact & Appointment Request Form Setup
– Social Media & Google Page Setup (Instagram, Meta, LinkedIn, Google Places)
– Customer Reviews Integration & Reputation Support

⭐️⭐️⭐️⭐️⭐️

"Rebranding from Drysdale Eye Center to Drysdale Eye Care and refocusing the business after 47 years was a meaningful transition for us—and ICONIFICATION was the right team to guide us through it. They had previously built our original website, so bringing them back in for this next chapter made perfect sense. From designing our new logo to developing a fresh Squarespace site, managing HIPAA-compliant forms, and setting up our online presence across social platforms and Google, their attention to detail and ongoing support have been exceptional."

— Dr. Drysdale, Founder, Drysdale Eye Care