Our Company
Hi, Welcome to Iconification!
We’re a digital product agency specializing in marketing strategy and high-impact design for health and wellness brands. Our team collaborates to create digital experiences that feel more human, more personal, and deeply aligned with the values of well-being. We believe health-conscious consumers deserve digital experiences that are not only beautiful—but intuitive, empowering, and rooted in trust.
Our Mission
Our mission is to empower health and wellness brands to thrive in the digital age by creating meaningful, customer-first experiences. We help organizations build trust and foster long-term relationships with their audiences through smart strategy, thoughtful design, and transparent digital solutions. By infusing clarity, control, and choice into every touchpoint, we elevate the consumer journey and drive lasting impact in the wellness space.
Why?
Because these are the experiences that make people feel seen. For example, finding a doctor only takes a click. Filling out required paperwork prior to an appointment only takes a minute. Patients are in control of their care. It’s a win for customers, and it’s a win for providers because satisfied customers are more loyal.
What makes us different
Iconification has been delivering innovative digital work since 2003. In 2025, the team made a clear and intentional shift: to focus exclusively on digital marketing for health and wellness brands. With a foundation in industries like retail and entertainment, Iconification brings a refined, consumer-first approach to the health and wellness space—where meaningful impact matters most.
The company’s founder, Aimée Drysdale, grew up in a healthcare household—her father, an ER surgeon, instilled early lessons in urgency, precision, and compassion. That foundation was later reinforced through deeply personal experiences, as Aimee stepped into the role of caregiver for both her son and her partner during complex medical journeys for them both.
These experiences shaped the company’s mission:
to support the people and organizations who dedicate their lives to improving the health and well-being of others.
Iconification is more than a marketing team. They are strategic partners and advocates for the providers, innovators, and care teams that make a difference every day. With a unique blend of empathy, technical expertise, and high-impact design, they help health and wellness brands connect, grow, and thrive.
What we believe is true
If you put your customer first, you will naturally drive your own goals & objectives.
Meet your customer’s digital needs, and you’ll run more efficiently, increase volume, and deepen customer loyalty.
Today’s consumer expects control, transparency, & choice in every digital interaction.
This is why we build websites and consumer-focused digital marketing that assumes these things as the bare minimum.
Digital platforms are critically important assets for an organization, & you should treat them that way.
Your website and marketing is as important as any one of your buildings. You build it, you own it, you support it.
