Our Company
Hi, Welcome to Iconification!
We’re a branding and digital marketing agency that helps service-based businesses, startups, and healthcare providers launch with clarity—and scale with confidence. Our work blends strategic thinking with intentional design to build brand experiences that are intuitive, personal, and built for impact.
Whether you’re a founder bringing a new idea to life or a long-standing provider looking to modernize, our goal is to make your brand feel as powerful and authentic online as it is in real life.
Our Mission
Our mission is to empower service-driven brands to grow through smart strategy, standout design, and digital tools that put people first. We help organizations connect with their audiences, build trust, and drive meaningful engagement—whether through a new logo, a refreshed website, or a full-scale go-to-market launch.
Why?
Because thoughtful digital experiences make everything easier:
⭐️ Finding a provider takes a click
⭐️ Submitting forms takes a minute
⭐️ Your customer feels in control
That’s good for your business—and even better for your audience.
What makes us different
Founded in 2003, ICONIFICATION has evolved from a generalist design shop into a boutique agency specializing in launch support and digital strategy for brands that want to grow with intention.
In 2025, we expanded our focus to include healthcare, wellness, entertainment, and startup industries—bringing a fresh, consumer-first lens to each space we work in.
Our founder, Aimée Drysdale, brings decades of branding expertise shaped by a personal legacy of caregiving and entrepreneurship. Her experience—supporting both a child and a partner through complex health journeys—informs the empathy and precision ICONIFICATION brings to every project.
We’re more than a marketing team. We’re your launch partners, creative collaborators, and behind-the-scenes allies.
